social marketing kotler zaltman
Title: social marketing: an approach to planned social change created date: 20160731062351z. 1. j mark. 1971 jul;35(3):3-12. social marketing: an approach to planned social change. kotler p, zaltman g. pip: this article examines the applicability. James r. bettman and robert b. andrews (1972) ,"social marketing and consumers' preferences for social consumption", in sv - proceedings of the third.
Kotler and zaltman (1971) defined social marketing as: social marketing for public health social marketing has been widely used in solving public health problems,. E . social marketing: an approach to planned social change . philip kotler . and . gerald zaltman can marketing concepts a.nd techniques be effectively. A synopsis of social marketing by lynn macfadyen, martine stead and gerard hastings (1999) introduction the term social marketing was first coined by kotler and.
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